Full-time bloggers will tell you that it is not always an easy way to make a buck. Writing takes time, creativity, and passion. Even famous authors such as Tom Clancy do not write every single day. Bloggers often do. Maybe you’re already making some income from your blog; or perhaps not. In either case, if you do wish to make money from your blog, you can sell or “flip” your blog – and let someone else (who is probably better at it) worry about all the things that you DON’T like about blogging, so that you concentrate on writing.
Blogs usually sell for about 1-2 years of residual income. In other words, you can make money during this time without actually blogging – or scrapping all of your hard work. In many cases, the new blog purchaser will not want to substantially change the core concept of your blog – although due to different interpretations you may see some minor changes. However, the heart of your blog will {likely|normally|usually|almost always} remain as you intended. And what if you miss writing for your blog? Well, investors will often let you contribute (while sharing the increased revenues!) In fact, they are usually hoping that you WILL stay, simply because they don’t want to screen new writers, have to buy articles, or least of all, write it themselves.
Another motive to consider flipping is this: even if you are writing for a blog network, you still have to promote your blog. If you don’t actually enjoy the business side of things, it may be in your best interests to search for a buyer/investor who is willing to ”play ball” monetarily and take over these non-creative tasks.
To maximize your income, you may want to look at preparing your blog for sale (use the exit strategy!) Investors often scout for blogs that contain long posts with lots of keywords, and still have a clearly-defined focus. If you have a niche blog, so much the better. Knowledge of your market can ramp up the value to the investor dramatically, increasing the price that the blog commands – as well as any product-driven monetizing. If you are currently bringing in income from selling ebooks, sales negotiation is clearly in your favor.
If you want to make a sale, like yesterday, don’t fret about the remodeling. There are plenty of investors willing to look at a fixer-upper if the price is right. Most importantly, do your research. Find out the current market value for blogs similar to yours. Be quick to respond to potential investors and make your self highly available via email or social network sites such as Twitter, LinkedIn and Facebook. Ask questions and give lots of statistics. Tell your investor what you wanted to do with your blog in the past but didn’t have time for – ideas to improve growth will help them to decide on their next move.
In conclusion, one of the easiest methods in the long run to cash out your blog is to let someone else(who has the deep pockets and business acumen) take over any tasks you’d rather not spend your time on – such as promoting, designing, and marketing.
Write a Comment